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We believe there is great healing to be found at the intersection of cancer and fitness and encourage every woman who has faced breast cancer to take advantage of our programs and incorporate daily movement on their path to wellness with discounts on activewear and free pads for use as prosthetics.

We give 12.5% of revenue from our Battle Cry Pink bras year round to YSC® (Young Survival Coalition) in recognition of the 1 in 8 women (12.5%) who will be diagnosed with breast cancer in their lifetime.


From diagnosis through treatment and beyond, breast cancer survivors are eligible for a lifetime 30% discount on all Handful® bras and activewear through our Breast Friends Forever program.

Apply now
For any woman who loses a breast to cancer, we provide FREE pad sets that can be stacked and used as prosthetics in any pocketed Handful® bra.

Watch Cary Kim, our Director of Survivor Relations, demonstrate how to use our Handful Lights Out™ Pads as prosthetics for breast cancer survivors who have had a lumpectomy, single mastectomy, or double mastectomy.

Apply now

So #FeelOnTheFirst isn’t just a funny ha ha way to talk about boobs. We are reminding you each month that you have the power to potentially save your own life. This is not lip service: two women who work at Handful found their cancerous lumps through self-exam. We want to make sure you remember to #FeelOnTheFirst every month.

13 years and I’m still here

By Cary Kim
Director of Survivor Relations at Handful and Breast Cancer Survivor

On a gorgeous blue-sky day in New York City on the morning of September 11th, 2001, I was one year into married life and five months pregnant with my first baby and felt that life could not be more perfect. When the first plane struck Tower 1 of the World Trade Center at 8:46 AM, we believed it was a horrific accident and started calling friends to make sure everyone who worked in lower Manhattan was ok. We had 17 minutes to keep believing that accidents happen, and boy are we lucky my husband’s meeting in the WTC was scheduled for the next day, when the second plane struck Tower 2 at 9:03 AM. That was when I felt the baby inside me move for the first time ever. That was when the fight or flight adrenaline in my body dumped into the amniotic fluid, and she started bucking and kicking like she was trying to escape. That was when we thought the world was ending… Read More