Battle Cry Pink – Handful

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Battle Cry Pink


Pink is our battle cry because breast health and breast cancer prevention are essential to keeping our bodies on the path of wellness. 1 in 8 women will get breast cancer in the US during their lifetime. YOU need to be the expert of your own body, Feeling on the First, following your doctor's advice on when to start yearly mammograms, and trusting your instincts when a lump you find just doesn't feel right. 

In addition to direct support of survivors through our lifetime discounts on bras and activewear and FREE prosthetics to any woman who has lost a breast to cancer, Handful gives 12.5% of the revenue from the sale of Handful Battle Cry Pink bras to the Young Survival Coalition (YSC), the premier organization dedicated to reaching young women diagnosed with breast cancer, offering resources, connections and outreach so women feel supported, empowered and hopeful.

Because our mission at Handful is to elevate, motivate and "support" women to grab life, we aren't just giving a portion of our sales during the month of Pinktober but will give 12.5% to the YSC year round.