It's on us! Free shipping/returns in the U.S.

About Handful

Welcome to the Girls Club 

Our core purpose is to promote and enhance women’s self-esteem and to inspire and celebrate women everywhere by making the best products to support their active lives and ever-changing bodies.

We’re not about engineering workout wear that will shave five seconds off your PR, just like our main goal isn’t creating a lacy number for gettin’ lucky (although if you manage to do either or both in our product, good for you, sister!).

We make apparel that makes you happy. Happy because it fits just right and feels great no matter what you’re doing. Happy because the women who designed them thought of all the details, leaving you with one – make that two – less things to worry about. And happy because, by buying a Handful, you bought a lifetime membership to our sisterhood of sass.

The Handful Team


Jennifer Ferguson - Founder & CEO


Jennifer has been a group fitness instructor for over 20 years. Despite being a busy mom of two young kids, she launched Handful in 2006 because she could not find a bra that could keep up with her fun, active and energetic lifestyle. Over the last ten years, Jennifer has grown her dream of a better sports bra into a company whose mission is to promote and enhance women’s self-esteem and has attracted an ever growing tribe of women who also share a passion for helping women everywhere lead lives that exceed their wildest dreams. Being an entrepreneur is not for the faint of heart, and Jennifer has passionately run the company for a decade while growing through an unexpected divorce, single motherhood, and second chance marriage to the love of her life, Erick Maihack. Jennifer grew up in Billings, Montana and graduated from the University of Montana.

Tina Thede - Co-Founder & Managing Director

Tina met Jennifer when their sons were in preschool together and became fast friends. She had a front row seat to the birth of Handful and remembers well the days of selling bras out of the trunks of cars! Ten years ago during those early days of launching the company, Tina discovered she had a brain tumor on her inner ear. Jennifer was at her side when she woke up from brain surgery, learned the tumor was benign, and that she would forever be deaf on her left side, but the first words Tina uttered were, “I want to be a part of Handful.” We are not sure if Tina was fully conscious or still drugged when she agreed to take this ride with her bestie, but we are all happy that this Yakima, WA, girl who graduated with her husband, Scotland Thede, from Central Washington University is here to keep us all organized and true to our mission of supporting women, no matter what life throws their way! 


Jody Filkins -


Although Jody grew up living on a family run golf course in Walterville, OR, and graduating from the University of Oregon with a degree in psychology, she loved numbers and spreadsheets so much that she returned to school to get her CPA degree and launched a major career with Intel. While raising three children and working full time, her mother was diagnosed with cancer. The tragic loss of her biggest supporter in life caused a tremendous perspective shift, and with a deep desire to make her work life revolve around something she could believe in with her whole heart, she joined Team Handful in 2011 after being a long time wearer and advocate of the brand. Jody embodies an awe-inspiring can-do spirit and is the first to refute “no you can’t” messages that constantly barrage a women-run company.

Cary Goldberg - Director of Survivor Relations


While Handful was getting off the ground in 2006, Cary was a young mother of two girls who discovered a lump in her breast. That lump turned out to be breast cancer and over the next five years, Cary would experience a double mastectomy, chemotherapy, radiation, biologic therapy, clinical trials, the removal of her ovaries and uterus and daily hormone therapy that finally rendered her cancer free. At the five year mark, Cary learned about Handful from a neighbor and finally found the answer to a five year search for a bra that would work for her breastless body. Realizing that there were other modern, active, flat and fabulous survivors who might benefit from the Handful Bra, Cary enthusiastically went to work managing survivor relations. Cary grew up in Vancouver, WA, and graduated from Reed College.