About Handful | Feverishly Fuss and Fiddle for Fabulous Bras

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Welcome to handful

More than just bras

Since 2006, Handful has been celebrating and supporting women with the most comfortable and versatile high-quality activewear anywhere. Started in Portland, Oregon by three women, with a vision from CEO and Founder Jennifer Ferguson, Handful has grown from the idea of a need for a better bra to get you through your day, to a full product line of highly-reviewed women's activewear with a passionate fan base around the world.

Found online and in retail stores across the country, Handful is a community-driven female-owned force that celebrates women of all shapes, shades and ages, focusing each product on what they refer to as the Handful High Five - their favorite F Words: Fashion, Function, Feel, Fun and FIGHT, the last of which represents their survivor support in the fight against breast cancer, which is their cause. 

Meet our founder

Necessity may be the mother of invention…but it was our Montanan Founder and CEO Jennifer Ferguson who grabbed necessity by the horns and didn’t let the ups and downs of starting a business buck her off until she gave birth to the Original Handful Bra in 2006. Jennifer was already a mother of two and a fulltime fitness instructor, but she couldn’t find a bra that could keep up with her always on, ever moving, places to be but still look good from wake up to worn out, active lifestyle. Handful is and always will be her beloved third child. Jennifer even named it after herself (her father would always tell people, “She’s a handful.”)

If it seemed like life was sweaty before, that was nothing compared to trying to grow a business with just enthusiasm and a great idea. So Jennifer did what any wise woman would do… she found three more brilliant women who share her passion and can do spirit to help her. Now, together with Tina
Thede, Jody Filkins, and Cary Kim leading the way, Handful brings the power of women who celebrate and support one another to more women who want to –“Grab Life by the Handful™”.

What sets us apart

Other than offering the most comfortable and versatile activewear ever, our mission at Handful is to support all women, right where you are, and we deliver top quality products that are thoughtfully designed and produced. It's all in the details...

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