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About Handful

Welcome to Handful

Our mission is to elevate, motivate, and support women to grab life! Our vision is that women confidently and unapologetically prioritize themselves and find their happy-active (be it walking the dog, hiking, or running a marathon).

We make apparel that makes you happy. Happy because it fits just right and feels great no matter what you’re doing. Happy because the women who designed them thought of all the details, leaving you with one – make that two – less things to worry about. And happy because, by buying a Handful, you bought a lifetime membership to our sisterhood of sass.

We've got your back....and you know we've got your front!

We are Handful. Owned by women. Powered by women. Supporting women.

Jennifer Ferguson - Founder & CEO

Jennifer Ferguson Handful Bra

Jennifer has been a group fitness instructor for over 20 years. Despite being a busy mom of two young kids, she launched Handful in 2006 because she could not find a bra that could keep up with her fun, active and energetic lifestyle. Jennifer grew up in Great Falls, Montana where her Dad started muttering early on, "She's a Handful!".  Jennifer graduated from the University of Montana.






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