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Ours starts with a fitness instructor juggling motherhood and a quest for a better sports bra. After searching in vain for one that could keep up with her full-to-bursting life, Jennifer Ferguson decided to take matters into her own hands. She created the bra of her dreams: supportive, comfortable, designed to “flatter, not flatten®” her shape, and so versatile she could wear it from wake-up to worn out. Handful was off and running. Today, Handful is a thriving business run by four women who share a passion for supporting women everywhere to live life to the fullest, with special care for the 1 in 8 women who will be diagnosed with breast cancer.