11 Small Women-Owned Brands You'll Feel Great About Supporting - Handful

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11 Small Women-Owned Brands You'll Feel Great About Supporting

11 Small Women-Owned Brands You'll Feel Great About Supporting

May 18, 2020

As our daily lives have changed drastically over the past few months, one thing has remained constant and resounding: our friendships. Handful is a member of the Title Nine Movers & Makers initiative which is committed to supporting the powerful ideas and products of the next generation of women entrepreneurs. Through this group, we have built a strong community of small, women-owned brands who show up for each other when we need it the most. We want to see each other succeed through this pandemic and beyond. That's why we're excited to introduce you to our friends who've been there for us as we've shared some of our highest highs and lowest lows.

And a big thanks to Title Nine Sports (a woman-owned business creating apparel for female athletes for over 30 years!) for inviting us to be a part of this initiative and for supporting our brand throughout the years. 

This week (May 18-25), each of us is offering generous discounts by using the code ISHOPSMALL at checkout (see details on each brand's site). Here at handful we're offering 20% off your order with the ISHOPSMALL code!

There's never been a better time to shop small and support women! Check out our amazing sister brands:

NOSO Patches - NOSO® patches are the coolest all purpose repair patches that fix rips, holes and gashes in all of your clothes and outdoor gear

Kind Apparel - Eco-friendly adventure clothing, handmade from upcycled fabrics and designed with an active lifestyle in mind

Sensi Graves BikinisSports bikinis that are made to stay put! Designed for women who rip by women who rip. Made in the USA

Bronwen Jewelry - Feminine and beautiful handmade jewelry for active lifestyles. Each piece of jewelry is versatile and simple, and all are handmade in the USA

Wild RyeTechnical & beautiful outdoor apparel for the modern outdoorswoman

Oiselle - Running apparel designed by and for women athletes 

Mana Threads - Bold and vibrant activewear made with sustainability and goodness for the people and for the planet

Coalition Snow All women's outdoor equipment and apparel company, designing award winning women's skis and snowboards

Handful - The most comfortable and versatile sports bras and leggings to wear from workout to weekend

Em and El Organics - All-natural skin care products, designed to heal and protect your skin, no matter where your adventures take you

Lily Trotters - Stylish and comfortable athletic compression socks and fashion compression stockings. Made in the USA


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Yes, some of us love the Thanksgiving turkey. And some of us are just here for the side dishes, so today we're channelling Handful Ambadassador My Bizzy Kitchen to bring you an amazing new addition to the side dish lineup: Butternut Squash Twice Baked Potatoes.

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Sizing Chart

Use a measuring tape around your bust and ribcage and measure in inches to determine what size would fit you best. Handful can comfortably accommodate an A, B, or C cup. D+ cups can wear Handful Bras as an every day leisure, yoga and walking bra, but the higher the cup size, the more your cups might runneth over!

BUST 32-33.5 34.5-36 36.5-38 39-41 42-44.5
RIBCAGE 27.5-28.5 29-31 32-34 35-37 38-40